barely arrived, Elon Musk plays the troublemakers repeatedly

Elon Musk continues to undermine Twitter, less than a week after becoming its largest shareholder. After conducting a survey on his personal account to offer “a button to edit tweets” on Tuesday – a point of tension between Twitter and its users – he has just posted a provocative new message this Saturday: “Most of these ‘super’ accounts rarely tweet and post little content. Is Twitter Dying?

By “super accounts”, the whimsical businessman means those with the most subscribers, the list of which he posted in his tweet. Former President Barack Obama appears in the lead with 131 million people, followed by several entertainment stars (Justin Bieber, Katy Perry, Rihanna, Taylor Swift, Lady Gaga…) and himself, in eighth position with 81 million subscribers.

In two other attached messages, Elon Musk thus indicated that “for example, Taylor Swift has not posted anything for 3 months” and that “Justin Bieber has only tweeted once this year”.

Elon Musk’s incredible coup on Twitter

A less and less passive shareholder

This attitude contrasts with the declaration made by the boss of Tesla to the American stock market regulator during his surprise takeover of 9.2% of the capital of Twitter, namely that he was going to be a “passive” shareholder. Especially when you know the impact that one of his tweets can have on the prices of his own Tesla company, but also on that of cryptocurrencies like last May.

Invited despite everything to join the board of directors of Twitter by its general manager, Parag Agrawal, Elon Musk does not hold back his blows against his new toy. On Thursday, he also published a meme, taking a famous photo where we see him holding a joint in a halo of smoke during one of his appearances in the podcast of controversial host Joe Rogan, with the caption: “Twitter’s next board will rock.”

The founder of Tesla and SpaceX will soon meet with Twitter employees for a question and answer session and will have to calm some concerns in particular.

Twitter: a day after his rise in capital, Elon Musk is already putting pressure

Possible maneuver underhand

For now, the level of Elon Musk’s stake in the capital of Twitter does not allow him to influence executive decisions. But it would not be the first time that a shareholder slowly enters the capital to end up overturning the table. The method is well known: target a company in difficulty or one that is not doing well enough in the eyes of the market, gradually increase its capital by stirring up the anger of small shareholders via increasingly targeted criticism of management, to end up asking her head.

Twitter is not there yet of course, but the company seems a good target for an activist shareholder: its potential is real but its strategic choices are contested and it has not succeeded in finding the miracle recipe for its monetization. And Elon Musk is one of the most critical figures on the current functioning of Twitter, accusing it of curbing freedom of expression with its moderation policy which in fact aims to fight – in a very unsatisfactory way in the eyes of regulators – against fake news, hate and online harassment.

Elon Musk’s erratic tweets upset US financial authorities