Fri 04 February 2022
It is part of the daily life of millions of French people. With about 5.5 million users, Lydia was created in 2011 and launched in 2013 by Cyril Chiche and Antoine Porte. In 2016 it created its own virtual payment card, in 2017 it opened up in Europe and made its card available on Apple Pay and Samsung Pay and added a consumer credit offer. In January 2020, Lydia announced a fundraising of 40 million euros and was awarded the French Tech 120 label which ranks the 120 French startups in strong development. And last year, she concluded a new fundraiser which put her in unicorn status, a company valued at $1 billion.
The company decided toset up new office outside the capital after Lyon and Bordeaux, direction Nantes with a potential of 1,000 employees in 2025. On the functionality side, the users of the application have probably received a notification since the beginning of the week, or an email if the notifications are deactivated, informing them of the news on the Lydia Noir subscription with in particular a section on trading.
The goal ? Make trading accessible to everyone, from one euro according to Cyril Cliche. This new functionality will allow users of the application to invest in American and European companies, including almost all those of the CAC 40, precious metals, baskets of shares and necessarily the one everyone is talking about right now in many cryptocurrency.
You will be able invest with your Lydia account in crypto (Bitcoin, Ethereum, Dodgecoin, Solana…). It will require an investment of at least €10, and to encourage investment, each investment earns €1 in cashback on your Lydia account.
Online trading exploded during the health crisis with 150,000 conversions during the first lockdown. During the first half of 2021, there are at least 400,000 people who joined the market and it’s far from over. Lydia aims to have a portfolio of 10 million European customers by 2025.